Unconvinced by Hyundai’s latest design identity with “Sensuous Sportiness” and more specifically, the “Parametric” motif? The company’s assertive design direction on the all-new Hyundai Elantra has earned it the GOOD DESIGN Awards.
“Hyundai’s design vision to provide lifestyle mobility that coexists with people’s lives has been recognized by winning these awards,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center.
The all-new Hyundai Elantra features Parametrics Dynamics design elements that sculpture a futuristic and innovative look and feel. Unconventional lines and divided surfaces broke a taboo in the automotive design.
There is plenty of attention to detail, such as the parametric-pattern jewel grille that cleverly hides the turn indicators.
At the rear, the tail lamp creates a Hyundai “flying H” logo-like shape. All these elements, together with a sporty four-door coupe look make the design of the all-new Elantra always a topic of conversation or disagreement.
Inside, the “immersive cocoon” interior layout envelops the driver like an aircraft cockpit. High-quality materials, together with carefully selected colour swatches, create an ambience that feels much higher than its price-point suggest.
Joining the all-new Elantra in the 2020 GOOD DESIGN Awards are the Electric Vehicle (EV) concepts of the 45 and the Prophecy.
Hyundai’s ultra-fast EV charging infrastructure dubbed the ‘Hi-Charger’, also won the hearts of the jurors, as it offers a completely new charging experience through an innovative ‘weight-free’ system.
Entering its 70th year, the GOOD DESIGN Awards program is one of the oldest design competitions in the world. The international jury comprised of experienced experts from different disciplines assesses the aesthetic merit of each entry. Other parameters are also included, such as material selection, the level of craftsmanship, ergonomics, innovation, sustainability, and functionality.