Honda Malaysia retains No. 1 non-national brand title for sixth year in a row

Honda Malaysia today announced their sales data for the year 2020, in which they managed to deliver 60,469 cars in 2020. The figure once again puts them at the top of the non-national car brand leaderboard in terms of sales numbers, for the sixth consecutive year.

The sales figure is largely contributed by the Honda Malaysia’s best-selling products, the City (34%), Civic (20%), and HR-V (17%). However, the number also represents a 29.2% drop from 2019’s 85,418 units sold – a result of the economic downturn from the ongoing Covid-19 pandemic, compounded by the newfound competition from the Proton X70 and X50, among others.

The all-new Honda City has received positive response from the market since its introduction in October last year. To date, 15,200 bookings have already been placed for the B-segment sedan, with “close to 10,800 units” already delivered by the company. In December alone, Honda Malaysia delivered 5,500 units of the all-new City – the highest monthly sales figure in the model’s history.

Among the three variants of the all-new Honda City currently available on sale (the Honda City RS is scheduled for “launch” this year), the range-topping V variant proves to be the most popular choice, capturing 52% of total sales.

As for colour choices, Platinum White Pearl is once again unsurprisingly the favourite among new customers, with 26% of all Honda City sales being white – sorry, but you lot are just a little too unadventurous. The Central region contributed to 48% of the total sales received for the all-new Honda City, followed by the Southern (19%) and Northern region (18%).

Honda Malaysia Managing Director and Chief Executive Officer, Toichi Ishiyama said,” On behalf of Honda Malaysia, I would like to thank all our customers for making this milestone a significant one even during these challenging times.

“Your continuous trust in the Honda brand has allowed us to keep trying to outdo ourselves in our service to you as we strive to bring forth the 3 Joys of Honda, which are Joy of Buying, Joy of Selling and Joy of Creating.”

Ishiyama also thanked the government’s efforts to extend the sales tax exemptions period to the 30th of June 2021. “As we move on in 2021, we will continue to support the Government’s efforts to curb the pandemic which is still active nationwide.”


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