Michelin Pilot Sport 4 SUV coming to Malaysia in July!



At the launch of the Michelin XM2+, Managing Director of Michelin (Malaysia, Singapore, Indonesia and Brunei), Pascal Nouvellon has hinted that the company will be launching the new Michelin Pilot Sport 4 SUV (PS4 SUV) tyres to the Malaysian market as soon as July 2019.

Acknowledging the growing market share for SUV vehicles not just in Malaysia but also globally, there is a strong demand for road-oriented SUV tyres for customers who almost never take their vehicles off tarmac. Hence the PS4 SUV, a high-performance tyre that replaces the Latitude Sport 3.

Michelin claims that the PS4 SUV is a dedicated sports tyre of the Pilot Sport family and not merely an SUV tyre made sporty. Learnings from brand’s Formula E activities as well as developments of the PS4 and PS4 S have been carried over to the PS4 SUV.

Hence the PS4 SUV features an asymmetrical thread pattern like the PS4/PS4 S, ultra-reactive thread pattern inspired from Formula E racing tyres as well as “Dynamic Response” technology. All these innovations give the driver optimum contact patch and unrivalled steering precision.

Of course, the PS4 SUV is not all about setting the quickest lap times, comfort and tyre longevity are also a concern here. Using rigid tread blocks and a two-layer high-density casing ply, Michelin promises that the PS4 SUV will deliver excellent comfort and low rolling noise. Michelin’s Premium Touch Technology that adds a velvet finish onto the sidewalls are a nice and premium touch.

Globally, there are a total of 53 sizes available for the Michelin Pilot Sport 4 SUV ranging from 17- to 23-inch. Selected 18-, 19- and 20-inch tyres are available with Michelin’s Zero Pressure run flat technology. Michelin Malaysia has yet to disclose the available sizes in Malaysia but we can expect the common SUV sizes to be available.