Honda Malaysia today announced that it has sold a total of more than 80,200 cars in 2022, surpassing its initial target of 80,000 units. The figure represents a 51% increase over the previous year, and has enabled it to retain the title of the best-selling non-national passenger car brand in Malaysia for the ninth year in a row, based on its own internal data.
On a month-to-month basis, March was the best-performing month for the brand in 2022, with more than 10,500 units sold.
Honda Malaysia attributes the strong sales performance to the introduction of the all-new Honda Civic in January, which also contributed to its strongest per-month sales figure this year in March, with 10,500 units sold.
The momentum was then followed up by the all-new Honda HR-V in July, which quickly became one of the top three contributors to the company’s overall sales performance in Malaysia. And just as it started, Honda Malaysia also ended the year in style with the launch of the hybrid Civic e:HEV RS in November, which the company notes as having “received an overwhelming response from the market”.
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In terms of model-to-model performance, the B-segment Honda City is the best-selling of the lot, contributing to 36% of the marque’s overall sales in Malaysia. Its hatchback counterpart comes in at second place with 20% of the share, while the all-new Honda HR-V takes third place with 14% of the company’s total sales.
From the 80,200 units sold, 51% is sold within the central region. The Southern region contributed 19%, while the Northern region takes 17%.
Commenting on the annual sales report, Honda Malaysia Managing Director and Chief Executive Officer, Hironobu Yoshimura said, “2022 was a challenging year with global chip shortage and flood disasters that have affected our car production. With Challenging Spirit, Honda Malaysia shifted into higher gears in 2022 and exceeded our sales target with the strong support from all the stakeholders.”
The company expressed thanks to the Malaysian Government for the extension of the sales tax exemptions, and says that it is working closely with the suppliers and dealers to ensure timely delivery for its customers, especially those who have booked their cars during the SST exemption period.
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While many competing car brands in Malaysia have unfortunately raised prices for their models, as a result of the global inflation and rising manufacturing costs, Honda Malaysia has said that it will be keeping prices steady for now.
Moving forward, the company says it is optimistic about the automotive sector in 2023. Honda Malaysia is committed to delivering the best quality to its customers, both in terms of its product offering, as well as sales and after-sales experience.
