Thanks to ample supply of stocks and production methodology that is seen as the benchmark, UMW Toyota Motor achieved sales of 9,246 units in December, a remarkable feat considering the modest annual target of only 62,000 units. For reference, the company only sold a total of 34,026 units in the first five months of the year.
As such, with strong monthly sales performances since September, the company ended the turbulent 2021 with registration of 72,394 units- a 22% increase over the previous year. The Toyota Vios remains the best-selling model for the company, amassing some 31% of the 72,394 units, while the Toyota Hilux retains its leadership in the pick-up segment.
“We would like to thank Malaysians and our loyal customers for their continuous support towards our brand and choosing Toyota as their preferred road companion. We are driven by their love and passion towards our brand. Despite the most of 2021 being a rather challenging year for most sectors, including automotive, the team at Toyota showed resilience by continuously innovating to offer only the best mobility solutions to our customers who are eager to get back on the road upon the lifting of the lockdown in August,” said UMW Toyota Motor, President, Ravindran. K.
Highlights for 2021 include the customer deliveries of the ever-entertaining Toyota GR Yaris as well as the launch of the Toyota Corolla Cross. UMW Toyota also introduced the fourth-generation Toyota Harrier as well as GR-branded accessories and a full assault in the Sepang 1,000 km endurance race.
For 2022, the company will be the first to launch a new model amongst the key automakers, with the Toyota Corolla Cross Hybrid 1.8 scheduled for an official unveiling on January 14th. The self-charging hybrid system dishes out a modest 122 hp but returns an impressive 4.3 litres per 100 km of fuel consumption.