Forget the 100 different colour ambient lighting systems, quad -one air conditioning systems, or 20 USB port allocations, this is what everything you never knew you wanted in a car – BMW’s latest Theatre Screen.
The Theatre Screen is one of four new “My Modes” introduced by BMW at the Consumer Electronics Show (CES) in 2022. According to BMW, it makes individual mobility in a BMW an “intense and immersive experience”.
When activated, the rear of the cabin is transformed into a private lounge with surround sound and 5G connectivity, from the BMW Theatre Screen with 32:9 panoramic display. The ultra-wide screen measures 31-inches with 8K resolution.
The large screen extends out from inside the headliner on-demand using rotary dial. The BMW Theatre Screen can be controlled by touch operation or using touch pads integrated into the rear door panels.
In achieving this, BMW Group selected Amazon Fire TV to offer TV, movie, and music streaming services, while on the move. This is the first time Amazon Fire TV is integrated into a car.
That’s not all; when the Theatre Screen moves out of the headliner, it is accompanied by sounds created by Academy Award-winning music composer, Hans Zimmer. The music, from a Bowers & Wilkins Diamond Surround Sound System, is programmed to end at the precise moment when the screen reaches its final position.
While all that is happening, the sunblinds for the side windows and the rear window are closed and the ambient lighting in the rear of the vehicle is dimmed.