The announcement of this news comes to us as a surprise. At the recent “Smart Geely 2025” strategy that outlines Geely Auto Group’s future development roadmap with electrification and sustainable mobility, the auto giant also listed a key goal of pushing out 3.65 million units of sales by 2025. For reference, sales are circa 1.3 million units in 2019 and 2020, with a target of 1.53 million units for this year.
Apart from increasing more brands, such as Zeekr, Geely is also pushing the Lynk & Co brand harder than usual, with plans to expand to Russia and the Asia Pacific including Malaysia! In August, Geely was reported on planning a significant entry into South Korea by not only selling Lynk & Co models, but also assembling them.
In its home country, Lynk & Co offers five models, with the sixth flagship 09 SUV joining the line-up last month. Sales are seeing explosive growth, accumulating close to 150,000 units for the first nine months of 2021 which is a 40% increase compared to the year before. The 03 sedan seems to be the best seller, followed by the 06 compact SUV and 01 SUV.
Sales in Europe are picking up too, with close to 8,000 units delivered and almost 25% of the users selected the innovative subscription route from just four fixed retail outlets called Clubs. Last month, Lynk & Co added the Berlin Club, where it offers event spaces, flexible lounge areas, a coffee bar, and retail areas to showcase the local Gear Collection, a selection of brands that share Lynk & Co’s values of sustainability, creativity, and community.
Other locations where a physical store is not viable would feature short-term pop-up stores. Lynk & Co separate themselves from other auto brands via a simple product lineup featuring full specifications such as ADAS, panoramic moonroof, large wheels and connectivity as well as subscription or sharing-based usage.
The 03 sedan meanwhile has similar pricing to a Honda Accord, starting from CNY136,800 all the way to CNY256,800 (approx. RM88k to RM166k). The European 01 SUV slots in between the price range, hovering between CNY179,800 to CNY201,800.
While it’s still too early to speculate on the pricing, anything above RM200k will be a difficult sale as that is where the flashy BMW 218i Gran Coupe and Mercedes-Benz A200 begin their pricing thanks to local assembly or CKD.
Lynk & Co 01