Mitsubishi Motors Malaysia (MMM) has named Shinya Ikeda as its new Chief Executive Officer, succeeding Tomoyuki Shinnishi who has held the role since October 2016. Ikeda officially assumed office in Malaysia on 11th October 2021.

Prior to his latest position here in MMM, Ikeda was serving as the General Manager in Mitsubishi Corporation Japan’s automotive arm since 2019.

Ikeda’s career in the automotive industry started in 1995. He joined Mitsubishi Corporation back in 2008, where his first assignment was to manage the automotive business investment in Malaysia. He then moved to Malaysia to serve as both CFO and GM within MMM between March 2009 to May 2012, where he led new business development within the country.

Following that, Ikeda returned to Mitsubishi Coporation, where he held various leadership roles in automotive and finance businesses within the company across various markets including as Japan, Indonesia, Russia, and Germany. 

Mitsubishi Motors Malaysia has just launched its Home Delivery Service for customers who bought their new cars online. Learn more here!

“I am excited to join Mitsubishi Motors Malaysia’s team. The company has grown from strength to strength and has now become one of the nation’s leading automotive brand,” said Shinya Ikeda.

“As announced in the Mitsubishi Motors Corporation Mid-Term Business Plan last year, MMC will continue to focus on the ASEAN market and particularly Malaysia as the country is one of the most important markets in the world to expand the Mitsubishi brand presence.

“I look forward to working with the team to contribute with the knowledge and experience that I’ve had. I am also happy to be back in Malaysia as the country is home to various diversified food and culture and also people with enormous talent and potential.”

The Mitsubishi Connect app in Malaysia has been updated with even more features for car owners. Learn more here!

Ikeda’s predecessor, Tomoyuki Shinnishi, was responsible for the launch of several new Mitsubishi models here in Malaysia during his tenure, including the new Triton and Xpander seven-seater crossover. Under his leadership, the Xpander became the best-selling non-national MPV in the country, propelling Mitsubishi to become the top three non-national brand in Malaysia.