In a world where SUVs reign supreme, it’s not surprising to see the Cayenne and Macan topping Porsche’s sales charts. But what most people probably didn’t expect, is that the new Taycan EV is actually outselling the 911, Porsche’s bread and butter.
And it’s not just the 911 either. Through the first nine months of the year, Porsche delivered 28,640 Taycans, compared to 27,972 units of the 911, 20,275 Panameras, and 15,916 units of the 718 Caymans and Boxsters.
Together with the Cayenne (62,451 units) and Macan (61,944 units), it all amounted to a rise of 13% in total sales for Porsche, thanks to increases in every market – particularly in the US where the company saw a year-on-year increase of 30% over the same period last year.
Sales growth in China meanwhile was more modest at 11%, but the region still remains as the single biggest market for Porsche by volume, with a total of 69,789 deliveries within the first three quarters of 2021.
“The very high demand for our sports cars continued into the third quarter, and we are delighted to have been able to supply so many cars to customers during the first nine months of the year,” said Porsche executive board member for Sales and Marketing, Detlev von Platen.
“The order books are nicely filled and are, in turn, filling us with optimism and enthusiasm as we approach the year-end rush. However, the coronavirus situation remains dynamic, and we are facing challenges in sourcing semiconductors. For these reasons, we are keeping a very close eye on current developments to ensure that we can continue to react in a flexible manner.”
Porsche’s CEO Oliver Blume said earlier this year that the company has blown through the Taycan’s annual production capacity of 20,000 units in just six months, resulting in a wait list of over half a year for the electric sports car. With the electric Macan due very soon, Porsche’s EV future seems to certainly be in good hands.