Hyundai launches new ‘Ioniq’ dedicated EV sub-brand

Hyundai has launched Ioniq, a new dedicated electric vehicle (EV) sub-brand, taking the name of its current Ioniq electrified liftback-like model. Ioniq – which is a portmanteau of “ion” and “unique” – plans to unveil three separate EV models over the next for years.

The new Ioniq models will be numerically named, with the even numbers used for sedans, and odd numbers for SUVs. The first model to be introduced under the Ioniq brand will be the Ioniq 5 in “early 2021”, a midsized crossover based on the Hyundai 45 Concept first shown-off at the 2019 Frankfurt motor show.

The Ioniq 6 electric sedan, which will be based on the Prophecy concept vehicle, will be introduced in 2022. It is then followed by the Ioniq 7 full-size SUV in 2024.

While the final design of all three models are of course still under wraps, Hyundai has said that each of the Ioniq models will feature an “aerodynamic silhouette of perfect proportions”, and will all feature the distinctive parametric pixels LED headlights – seen on the 45 and Prophecy concept – as a unique design element for the EV brand.

The Ioniq EVs will sit on the brand’s all-new Electric Global Modular Platform (E-GMP), which will enable fast charging capabilities and extended driving range on the new electric cars.

The new dedicated EV platform will also allow Hyundai to focus on space in the interior, thanks to the flat skateboard floor. Modelled after “smart living spaces”, Hyundai says that the Ioniq models will have highly-adjustable seats, wireless connectivity, and simple and intuitive user interfaces, in line with Hyundai’s vision of ‘Progress for Humanity.

By 2025, the company aims to become the world’s third-largest automaker of eco-friendly vehicles, increasing it’s annual Battery-EV sales to 560,000 units. The Hyundai Motor Group as a whole aims to sell 1 million units of BEVs annually by 2025, which should represent a 10% market share to become a leader in the global EV field.


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