Volvo is now the latest carmaker to join the in-car app race by introducing two streaming apps – Amazon’s Prime Video and Google’s YouTube to its Android Automotive-based infotainment system. Previously, Mercedes-Benz first started the in-car app race by packaging its all-new E-Class W214 with a built-in Tiktok app. Its German rivals – BMW and Audi saw that, decided not to sit in silence and have given their new cars a gaming platform and even a whole YouTube app respectively.
Prime Video will become available as a pre-installed app in all markets where Google app services are available, starting September 18, making Volvo one of the first carmakers to offer Prime Video in its cars. The YouTube app on the other hand will come pre-installed as a part of an over-the-air update (OTA).
These two video streaming services should appear beneficial when you are in situations such as waiting for the car to charge, waiting for your family or friends, or even escaping the hot weather during lunch breaks. And as expected with a Volvo, users can only stream videos when the car is fully stationary.
Volvo’s global head of new car programmes, Erik Severinson said, “Adding access to services such as Prime Video and YouTube in our cars bolsters the continuously growing list of software and applications to make lives for our drivers better.”
“We are delivering on our promise of building cars that grow with our customers over time”, he added.
What do you think of this built-in app trend that has gained popularity recently? Share your thoughts in the comments.