Dunlop is signalling its long-term commitment to the market with the expansion of its dealer network, and the introduction of a new range of tyres, following its recent reintroduction in Malaysia under the stewardship of Toyotsu Binter.
In the few months since the brand’s debut at the 2026 Penang Autoshow, Dunlop has expanded its dealer network by over 30%, growing from approximately 150 to now over 200 outlets nationwide. The company says the milestone is a reflection of the growing confidence by its dealers and service partners, backed by its long-standing presence in Malaysia since 1963 as the first local tyre production facility in the country.
In tandem with the dealership network push is the new lineup of Dunlop tyres in Malaysia, which the company says is centred around “making premium tyre technology more accessible”, with options forr passenger sedans, SUVs, pickup trucks, as well as electric vehicles.
These include the Dunlop SP Touring R1, a comfort-skewed touring tyre for family sedans and compact vehicles, the Blue Response TG for everyday passenger vehicles with enhanced wet grip and braking performance, the SP Sport Maxx 060+ for drivers seeking for a more aggressive handling profile, as well as the Grandtrek R/T01, AT5, and PT5 for SUVs and pickup trucks – the former a rugged terrain option for those who frequently go off the beaten path.
READ MORE: Dunlop re-enters Malaysia with Toyotsu binter appointed as new distributor
At the media briefing event today, Toyotsu Binter Malaysia Managing Director, Marcus Lim, said that the company is also preparing to introduce the e.Sport Maxx, which was developed specifically to meet the unique performance requirements of performance EVs.
Within the region, Dunlop currently has manufacturing facilities in Indonesia and Thailand, which the company says will help enhance the availability of its tyres in the country. Sumitomo Rubber Asia (Tyre) Managing Director, Takehiko Asai, will not confirm any plans for a manufacturing plant in Malaysia at the moment, but reiterates that Malaysia is a key market for the brand with exciting growth opportunities.
“Malaysia is an important market for Dunlop and we see tremendous opportunities for long-term growth,” Lim concurred. “Motorists are looking for products that deliver quality, safety, and performance, but they also expect genuine value. That is where we see Dunlop’s opportunity.”
“We want Dunlop to be available wherever customers choose to purchase and service their tyres, whether through established tyre dealers. automotive service centres, or future retail channels that enhance convenience and accessbility. At the heart of our strategy is building strong, long-term partnerships across Malaysia’s automotive aftermarket,” he added.
Beyond the replacement tyre market, Dunlop also remains commited to supporting its original equipmend manufacturer (OEM) partners, supplying tyres for selected models from brands including Toyota, Lexus, Isuzu, Mazda, and Leapmotor.
