BMW iX – nearly 1,000 units sold in 2022, over 300 MINI Cooper SE

During the recent business briefing event, BMW Group Malaysia announced that it has delivered over 4,000 electrified BMW and MINI cars in 2022, accounting for over 31% of their total sales last year.

That figure means that the total number of electrified BMW Group Malaysia vehicles on the road today have exceeded 25,000 units. But more impressively, from that 4,000 units, over 31% of them are fully electric.

The solid performance in 2022 was led by the BMW iX, which saw over 970 new owners last year. The fully-electric SUV made its debut in Malaysia back in August 2021 with the xDrive40 variant, and was only recently given a new variant – in the form of the xDrive50 Sport – just last week.

BMW’s fully-electric line-up also includes the iX3 and i4, although the company did not provide a detailed breakdown of their sales figure. We do know that the flagship i7 will soon be joining the stable here in Malaysia, with the model already being sighted on Malaysia roads multiple times recently.

RELATED: BMW Group Malaysia sold 13,088 cars in 2022 – sales leader in premium segment for 3rd straight year

As for MINI, the fully-electric MINI Electric (also known as the Mini Cooper SE) accounted for 25% of the company’s total sales in 2022. With over 1,300 units sold, that amounts to roughly 325 units. As a whole, electrified MINI models contributed over 65% to the overall record-breaking sales performance.

Now over two years since the model made its debut in Malaysia, MINI has just given the Cooper SE a slight update to its equipment list, and is now available in a new exterior colour – nanuq white. You can learn more about the 2023 MINI Cooper SE here.

To facilitate with the adoption of EVs in Malaysia, BMW Group Malaysia has also continued to populate its public charging network throughout Malaysia via several partnerships with charging solution providers, including ChargEV, JomCharge, and Gentari. Together with the over 80 BMW i Charging facilities at its dealerships nationwide, BMW and MINI EV owners in Malaysia now have easy access to over 610 charging stations.

The company says it already has a strategic infrastructure expansion plan in place for 2023.

Speaking at the recent media event, BMW Group Malaysia managing director and CEO, Hans de Visser said, “The year ahead is building up to be an exciting one and we are ready to continue delivering not just the Premium Ownership Experience, as we have done for the last two decades, but also Sheer Electric Driving Pleasure.”

“As we charge into the new year, we look forward to new opportunities in every aspect of sustainability, beginning with our existing partners in sustainable solutions,” he added.


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