Just like clockwork, Perodua has announced its sales report for the first half of 2022, which saw a total of 127,343 vehicles delivered in the first half of the year, or a 30% increase over the same period last year (97,290 units).
Perodua says that the strong sales performance in the first half of 2022 is largely due to the influx of new orders from customers who want to take advantage of the sales tax exemptions, and the effect was even more apparent on the final day of the SST exemptions deadline.
According to Perodua President and CEO, Dato’ Zainal Abidin Ahmad, the final day of the SST exemptions saw a whopping 25,100 orders placed, marking the highest single booking day the company has ever seen.
“This is unprecedented and a testament to the growth potential of Malaysia’s automotive industry given the right incentive,” he added.
In terms of individual model performances in the first half of 2022, the Perodua Myvi unsurprisingly still reigns supreme as the most popular model in Perodua showrooms with 38,029 units registered, followed by the Perodua Axia with 29,183 units, and the Perodua Bezza with 28,719 units registered.
Although sales figures for the Bezza pales in comparison to the Myvi, Perodua says that the entry-level sedan is actually their most sought-after model at the moment.
The company also notes that the stark difference in terms of year-on-year monthly sales figures for June was further exacerbated by the low registration of vehicles last year, due to the second Covid-19 lockdown implemented nationwide during the month.
To put this into perspective, only 1,009 units were registered back in June 2021, while June 2022 saw a colossal jump (by comparison) up to 21,164 units sold. Parts supply for Perodua have also taken a turn for the better last month, which helped the company achieve a month-to-month increase of 10.7% in sales, from the 18,901 units registered in May 2022.
Despite that, Dato’ Zainal Abidin warns that the skilled labour and parts shortage issues are still present, and is hoping to seek customers’ understanding for the long delivery lead times.
“We sincerely apologise for the long wait and are doing everything in our power to further improve production for the benefit of our customers,” he said, adding that the company is working closely with their supplies and in certain cases, even providing Perodua staff to work at the supplier’s premises to ensure that parts supply continue to flow.
At the same time, the company is still keeping continuous communication with its suppliers and partners, while at the same time searching for alternative components in order to reduce the impact of said issues.
Perodua is still hopeful of maintaining its full-year sales target of 247,800 units sold, he added.