Thanks to the delivery of 4,156 vehicles between January to March this year, Mitsubishi Motors Malaysia (MMM) is ranked among the top three non-national brands in the country. This figure is also a historical high for MMM.
This stellar quarterly performance also registered a growth of 135% compared to the same quarter a year ago (Q1 2020). In total, MMM delivered 11,554 vehicles during its 2020 Financial Year FY20 (April 2020 to March 2021) which represented an increase of 51% compared to the previous Financial Year (FY19).
No surprise on which product has significantly pushed the total sales of MMM to cross the ten-thousand unit mark- the recently launched locally-assembled Xpander MPV. In the recently issued press release, MMM said its dealers have delivered 2,742 units out of the 9,300 over bookings received since its launch in November last year.
“Due to the overwhelming positive response for the new Xpander, we are progressing to increase our production volume to cater for higher production capacity to fulfil all booking demands,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.
The bulk of MMM sales are contributed by the popular Mitsubishi Triton, registering 7,568 units or a solid 32% increase between FY20 and FY19.
Mr Shinnishi added that new sales outlets have opened in Temerloh, Kuala Selangor and Petaling Jaya and the theme of dealer network expansion will continue into FY21. Over 60% of MMM dealers have upgraded their outlets for better sales and after-sales experience.
“We thank our customers who have supported the Mitsubishi brand and the good sales only reveal brand and customer’s loyalty. In return for this strong support, we prioritize all our customers’ needs by introducing a seamless digitalisation sale and after-sales experience with the introduction of Test Drive 2U, Mitsubishi CONNECT mobile application as well as the newly launched Mitsubishi Online Showroom.
“With this, we persevere to push forward and to remain optimistic in our new financial year, in terms of growing our sales while maintaining a dedicated after-sales service,” Mr Shinnishi in his closing remarks.
