Mitsubishi Motors Malaysia (MMM) has launched its new Online Showroom service today, driven by the ongoing Covid-19 pandemic to bring its online offerings to parity with the entire traditional car buying experience.
The new Mitsubishi Online Showroom expands upon the existing Test Drive2U service, which was launched in Malaysia in May last year. The new digital service consists of four sections – 360’ Virtual Showroom, Test Drive2U, Online Booking Assist, and Online Trade In Assist.
Just like any other regular showroom, customers using the Mitsubishi Online Showroom start their car purchase journey by visually checking-out the cars via a 360-degree view – both inside and out – of the vehicle. The web app allows customers to zoom in and out of any view, and also learn more about the car’s key features via interactive touch points buttons.
If you’d rather see the car in a more “realistic” setting, the 360′ Virtual Showroom also comes with a fully-featured gallery, showcasing the vehicles in detail at basically every angle you can imagine.
Once you’ve selected a model and variant that you like, you can then proceed to use the Test Drive2U feature to arrange for a test drive, at the comfort of your own homes. Through a few simple steps in the online showroom page, customers will be able to arrange for an authorised dealer to bring the selected model to their preferred location for a test drive.
The new Online Showroom also allows customers to place a booking directly through the digital service. Once the booking request form is submitted, an authorised MMM dealer will contact the customer to further assist them in completing the purchase, from loan application to purchasing an insurance for the vehicle.
Customers looking to trade-in their vehicles can also do so via the Trade-in Assist form online. The service is offered in collaboration with MyTukar, the Malaysian used-car trading platform, to offer special trade-in promotions for Mitsubishi customers using the Online Showroom.
Customers will have the option to request for a car inspection, and arrange for handover, transfer of ownership, and collection of the sold car at the customer’s preferred location, all without having to leave their own homes.
MMM Chief Executive Officer, Tomoyuki Shinnishi said, “In the past year, we’ve seen an unpredictable level of change, because of the new normal and the need to maintain social distancing. The launch of Mitsubishi online showroom is a strong example of MMM’s commitment to deliver a more human-centric experience by encompassing a holistic approach across three key organizational pillars: people, process, and technology.
“We have always believed in creating a walk-through experience and this online showroom is an extension from getting to know the product, test-drive at customer’s convenience, and communication with the dealer to finalize the purchase journey. We want to offer our customers a safe purchase of their Mitsubishi model without the need of leaving their homes,” he added.
Last year, MMM also introduced the Mitsubishi Connect mobile app, specifically designed for their customer’s after sales servicing needs. The mobile app offers a range of vehicle-related digital services, including service appointment scheduling, vehicle maintenance history, as well as providing reminders for their next car service.
The new Mitsubishi Online Showroom is available at the MMM website, linked here.