In October last year, BMW Group Malaysia, through its financing arm BMW Group Financial Services Malaysia (BMWFSM), pledged on behalf of their customers to donate RM100 to the BMW Safety 360° child car seats subsidy programme for every contract funded via its BMW Engage online financing platform.
Now just three months later, the company announced today that it has contributed over RM20,000 in donations to the programme to date!
BMWFSM Managing Director, Tobias Eismann said, “We are pleased to announce that we will be able to subsidise over 300 more child car seats for families in need, from donations raised on our platform in the last three months. We are especially grateful to our customers who have played a key role in contributing to this fundraising initiative.
“Although there is less travel during this period, we want to continue accelerating the adoption of child safety seats to ensure children are safe on the road when travelling is allowed again,” he added.
First introduced in December 2019, the BMW Safety 360 subsidy programme has now recorded over 25,000 applicants from parents in the B40 income group.
Seeing the urgency for child car seats accessibility in Malaysia, Shopee later jumped on-board the call-to-action as the exclusive e-commerce partner, alongside baby and children goods brands KU.KU Duckbill and Otomo, educational toys and games distributor Mideer, food storage solutions provider Ankou, as well as car accessories distributor Kakimotor.
Each child car seat is made available with a RM50 subsidy and a RM13 delivery subsidy, in addition to a discounted price from Safe ‘n Sound that is exclusive for recipients of the subsidy programme. In total, the recipients will each receive a unique Shopee voucher worth RM113, which can be applied upon checkout at the Shopee dedicated microsite, linked here.
“Despite the delay on the ruling for child car seat enforcement, BMW Group Malaysia continues in our effort to promote the adoption of child car seats via the BMW Safety 360° Programme,” said BMW Group Malaysia head of Corporate Communications, Sashi Ambi. “We believe this is a shared responsibility not just amongst our partners, but the parents and the community around them as well, that can help ensure the highest level of safety on the road – even if travelling is restricted in the current climate.”
Ambi added, “Although the roads will be quieter this Chinese New Year, BMW Group Malaysia would like to wish all Malaysians a Happy Chinese New Year. We wish you and your loved ones safety, health and prosperity for this Year of the Ox.”
[Header image: Facebook/Safe ‘n Sound]