BMW Malaysia in collaboration with Safe ‘n’ Sound and Childline Foundation has opened registration for subsidised infant carrier car seats.

The subsidy programme for the infant car seats at only RM100 is limited to just 150 units only. The snskidz Ace infant car seats are rear-facing and retails at RM199 each. They can be used from birth to children weighing up to 13 kg and carries ECE R44-04 certification.

This is in line with the Malaysian Transport Ministry’s move to enforce the usage of child car seats starting January 2020. To encourage the adoption of child car seat usage, drivers will not be penalised for the first six months of enforcement but will receive warnings to install the seats.

BMW Group Malaysia, Managing Director, Harald Hoelzl said, “With only 30% of drivers using child car seats for their children, it became more imperative for us as automakers to press on for child safety, regardless of the challenges we encounter in the fight for its education and accessibility.”

How feasible is the child seat rule which will come into effect in 2020?

“In support of that, we are now bringing the subsidy programme online to make infant carrier car seats accessible to households with income less than RM 3,000 a month,” he added.

Childline Foundation, Datin Wong Poai Hong said, “Parents will also be educated on the proper ways of choosing and installing the child car seats to ensure the utmost safety of their children upon collection of the infant carrier car seat.”

Parents can register for the subsidised infant carrier car seat from now until the 15th of December 2019. Parents eligible for the subsidy will be notified, after which a payment of RM 100 must be made prior to the pick-up of the car seat.