BMW Group Financial Services Malaysia today announced its commitment, on behalf of its customers, to donate RM100 to the BMW Safety 360-degree child car seats subsidy programme for every contract funded through BMW Engage, its online financing platform.

BMW Engage is a first-of-its-kind online financing platform introduced by BMW Group Financial Services Malaysia, allowing customers to apply and get pre-approval for their financing from the comfort of their home through a simple application process. The platform is also part of BMW Group’s overall contribution to sustainable environment by reducing the use of paper in our digitised processes.

By submitting an application through the platform – which takes just 15 minutes, customers can indirectly contribute to the good cause to help speed up the adoption of child safety seats in the country.

BMW Group Financial Services Malaysia Managing Director, Tobias Eismann said, “Although the government has postponed the enforcement of the use of child restraint system (CRS) until the end of the year, we hope parents recognise the need for CRS to keep their children safe while on the road – no matter how short the driving distance.

“However, we recognise that advocating for child safety seats is a shared responsibility, and with BMW Safety 360-degree and its respective partners, we are also taking ownership to ensure more child safety seats are accessible to those in the B40 income group.”

The subsidy programme was first introduced in December 2019 with Safe ‘n Sound and Childline Foundation, where 150 units of infant carrier car seats were made available at a subsidised price of RM100 each. The initiative garnered over 25,000 registrations from parents in the B40 income group.

As for the remaining registrants, the second phase of the programme focused on equipping them with a range of snskidz child safety seats, suitable for children of up to 36 kg. The programme was further supported by Shopee as the exclusive e-commerce partner, alongside Ku.Ku Duckbil, Otomo, Mideer, Ankou, and Kakimotor.

The snskids child safety seats are made available with a RM50 subsidy, on top of a discounted price from Safe ‘n Sound that is exclusive for recipients of the subsidy programme, to be redeemed via a unique voucher code (worth RM113) on the Shopee e-commerce platform through a dedicated microsite.

BMW Group Malaysia head of corporate communications, Sashi Ambi said, “Alongside our partners, we are glad to have helped safeguard 170 children on the road tocdate. BMW Group Financial Services Malaysia’s support through BMW Engage came just at the right time as we are continuing to equip even more parents with child safety seats before the end of the year.

“Once again, we want to continue to urge individuals, partners and companies who have the means to support – be it through raising greater awareness on the topic through education, making child safety seats more accessible or reaching out to us for collaborations – to make child safety seats instinctive for parents moving forward.”


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