Alpine has been earmarked to be Renault’s performance brand in Groupe Renault’s latest strategic business plan. All planned models will be fully-electric or EVs.
The move to shift Alpine to be a fully-electric performance brand for Renault was first rumoured six months ago together with the arrival of new Groupe Renault CEO, Luca De Meo.
A fundamental transformation is the consolidation of all the high performance-oriented resources in the group. Current activities of Alpine cars, Renault Sport Cars and Renault Sport Racing (Formula 1 operations) will be united as one entity under the Alpine brand.
“The new Alpine entity takes three brands with separate assets and areas of excellence to turn them into an empowered, fully-fledged business. The craftsmanship from our plant in Dieppe, the engineering mastery from our Formula 1 and Renault Sport teams will shine through our tech-infused, 100% electric line-up, taking the beautiful Alpine name to the future,” said Laurent Rossi in the accompanying press release. He was promoted to the role of CEO for the brand as recent as four days ago.
Alpine’s upcoming fully-electric propulsion product line-up will feature the replacement of the A110 mid-engine sports car, to be developed with Lotus. Both companies have already signed a memorandum of understanding to study several areas for joint cooperation.
The new sports car will be joined by a B-segment hot-hatch based on the Renault Clio’s Alliance CMF-B platform and a crossover based on the Alliance CMF-EV platform.
The CMF-EV platform is currently the basis for the Nissan Ariya and has also been showcased through the Renault Megane eVision concept car.
The Renault F1 Team will also be renamed to Alpine F1 Team, leveraging on the huge global audience the sport enjoys. The sales of Alpine fully-electric performance cars and the business unit are also expected to return profits by 2025.