The event, held in conjunction with Toyota’s partnership with the 2020 Olympics in Japan and Toyota Motor Corporation’s “Start Your Impossible” long term campaign, encourages everyone to ‘challenge their impossible’.
With the same aligned vision, UMW Toyota Motor held the Toyota Outrun charity event last weekend, where over 3,000 participants showed up for the 8 km run around the Bandar Rimbayu township. UMWT also recently organised the Toyota Classics musical charity event with the same intention.
The funds collected from registration of participants will be channeled to the initiatives of the Paralympic Council of Malaysia – to help the physically-disabled who wish to participate in sports.
Paralympic Council of Malaysia, Vice President, YBhg Dato’ Subramaniam Raman, said that the Council will utilise the funds for its “Fitness & Exercise with Person with Disabilities” program to train the trainers so that they are well equipped to guide disabled persons who have sports potential.
Under the ‘Start Your Impossible’ banner, UMWT introduced a DUAL HEROES CONCEPT – featuring a local athlete who is constantly fighting against dual odds – on the field, and in life.
Through this concept, the company had chosen Abdul Latif Romly, Malaysia’s first Paralympian named as 2016’s Sportsman of the Year as its Start Your Impossible ambassador.
Latif was selected as he was up against the impossible at the 2016 Summer Paralympics. The world saw him break the T20 long jump world record three times, before walking away with a Gold Medal at the end of the day.
“This is in line with Toyota Motor Corporation’s substantial support for the Tokyo 2020 Olympic and Paralympic Games as its first ever mobility partner,” said UMW Toyota Motor, Deputy Chairman, Akio Takeyama.