Remember when Dyson tried its hand at building an electric vehicle (EV) — only to fail spectacularly? Well, history seems to be repeating itself, but with a twist. This time it’s the Chinese electronics giant, Dreame Technology, best known for its vacuums and home robots, who is stepping into the EV spotlight.
Unlike Dyson, Dreame isn’t merely dabbling — they’re aiming high, looking to “redefine” the ultra-luxury hypercar segment. And what exactly do they mean by that? Well, according to a statement from the company, as reported by CnEVPost, Dreame is aiming for the Bugatti Veyron with its first model…
The vacuum cleaner maker’s first-ever EV is slated to make its first appearance in 2027. According to Dreame, its car project dates back to 2013, and has gathered almost 1,000 people working on the project ever since. Much like Xiaomi and Huawei, the company plans to tightly integrate its vehicles with its broader ecosystem and mobile devices.
According to CarNewsChina, the Dreame EV hypercar will feature an AI companion that learns and adapts to the driver’s habits, preferences, and even emotional states. The voice interaction system will reportedly be more advanced than traditional AI responses in other systems — recreating vocal tones and emotions similar to a human conversation.
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China’s automotive market is probably the most competitive market the world has ever seen, and Dreame is aware of that, saying, “We may not be the earliest to embark on this journey, but we will be the most determined.” According to Dreame, this confidence comes from its market-leading position as an electronics manufacturer in China and in over 20 countries.
Exciting as this is, building a car from scratch is hard, and Dreame has a lot of work ahead of them to follow through. Dyson’s aborted EV project lingers as a cautionary tale, which won’t help consumer confidence. Still, Xiaomi and Huawei prove it’s possible: their EVs are selling well, showing technology/electronics brands can succeed on four wheels.
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