Zeekr’s takeover of the Lynk & Co brand has now completed, in what the marque calls a “strategic integration transaction with Geely entities”. With that, Lynk & Co is now an indirect non-wholly-owned subsidiary under the new “Zeekr Group” entity, the company announced in a press release.
As announced last November, Zeekr now holds a 51% controlling stake in Lynk & Co, with Geely holding the other 49%. Of course, both brands are still under the Geely umbrella, so what does it all mean?
For us consumers, well, not much really. The brands will still operate independently, and will both be offering their own line-up of vehicles for sale. Zeekr is positioned as a “global luxury technology brand” with a focus on luxury, performance, and technology, while Lynk & Co a “global premium new energy brand” with a focus on being trendy, sporty, and personal.
Zeekr will also be focusing on the “mid-to-large-sized vehicles”; pure electric for the mid-sized models, while the larger-cars will focus on hybrids. Lynk & Co meanwhile will specialise in “small-to-mid-sized vehicles”, similarly going with pure electric for the smaller cars, and hybrids on the mid-sized models.
RELATED: No longer a pure EV brand – Zeekr jumps on the PHEV bandwagon with 2 new models in 2025
But for Zeekr Group, the benefits of the restructure are manyfold. For one, the complementary line-up will see the group expand its product reach to more segments, with prices expected to range between RMB150,000-800,000 (approx. RM91k-488k, before taxes), which the company says encompasses “nearly 60%” of the passenger vehicle markets.
The two brands will also further deepen their collaboration, with a gradual integration in office operations – apart from their European teams – that will see Zeekr and Lynk & Co combine into a “unified sales company”.
As a result of that, the group expects to see savings of up to 10-20% in R&D expenses, and a 10-20% reduction in expenses for support and service departments. Production capacity utilisation will also increase by 3-5%, the company says in a press release.
ALSO READ: Lynk & Co 01 and 05 officially launched in Vietnam – pure ICE powertrains only
After the integration, the Group will employ a “one market, one strategy” approach to tailor their operations and strategies to the specific local consumer preferences, as they work their way up to “millions [of] global users by 2026”. The company aims to achieve sales of 710,000 units this year, with Zeekr targetting 320,000 units, and Lynk & Co at 390,000 units.
As part of their strategy, the Zeekr Group will be launching five new cars this year, three of which are from Zeekr, and two from Lynk & Co. These will include the Zeekr 007 GT and the Lynk & Co 900, both of which have already been unveiled recently. The Zeekr 7X and Lynk & Co 08 EM-P plug-in hybrid will also make their way to overseas markets this year.
ALSO READ: Get ready Malaysia! The Zeekr 7X is making its way to our shores in 2025
