Proton partners with Carsome, myTukar, MUV: Higher trade-in prices, faster process

Local carmaker Proton has now partnered up with three e-bidding companies (EBCs) – Carsome, myTukar, and MUV. The strategic partnership aims to refine the disposal process of trade-in cars for Proton customers.

Those who wish to trade in their cars to purchase a Proton will now be able to send their old vehicles for auction online. The main benefit of trading in with Proton’s three partners is that customers will receive competitive trade-in values. Other benefits include “enhanced convenience, trustworthiness, transparency in pricing, secure payment, ownership transfer, daily auctions, faster disposal, and comprehensive inspections”.

Proton Deputy Chief Executive Officer, Roslan Abdullah said, “We are thrilled to join forces with myTukar, MUV and Carsome as we believe this transforms the trade-in experience for our customers. By leveraging on their expertise in e-commerce and auction platforms, the EBCs offer our customers a seamless and reliable solution for disposing of their trade-in cars, while also receiving competitive trade-in values.”

Proton says that as sales volume increases, it needs to offer its customers a better way to trade-in and dispose off their old cars. The new partnership omits the need for customers to visit multiple dealerships or negotiate with potential buyers, thus saving them time and effort.

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Roslan Abdullah adds, “Over the last five years, Proton has increased the number of models offered and updated our current line-up, while improving product quality and introducing connectivity technology in our models. Consumer confidence has increased due to these efforts as well as improvements made at the dealership level. Working with EBCs will help to enhance these efforts as well as the trade-in value of our models while helping to facilitate customers who intend to upgrade their vehicles.”

“Proton is the first OEM to form strategic partnerships with EBCs and we think this will help pave the way for faster and more transparent trade-in transactions for customers and in turn help drive new car sales. Additionally, by using open platforms, the resale value for our models can be established helping to build consumer confidence and giving a more accurate ownership picture to buyers.”

RELATED: Proton records 28.6% sales jump in 1H 2023 – 14,351 units sold in June


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