…you buy a Peugeot first. Yes, you read that right, Bermaz Auto Alliance Sdn Bhd (BAASB), Peugeot’s sole distributor in Malaysia, is holding a Peugeot nationwide campaign titled “Catch the Alluring Peugeot 9X8 at Bahrain”, where one lucky customer who purchases a Peugeot vehicle before August 31 this year can win an all-expense paid trip to see the Peugeot 9X8 race car at the 2023 Bahrain World Endurance Championship race, which will be held on November 4, 2023.
The campaign is held from May 1 to August 31, 2023, and will be applicable to any customers who have their new Peugeot vehicle registered during the campaign period by any authorized Peugeot dealers. This includes every purchase of any Peugeot model, which includes the Peugeot 2008, Peugeot 3008, Peugeot 5008, and Peugeot Landtrek. Participants must then log in to the brand’s official site to complete the entry form by submitting creative slogans.
BAASB is also offering a financial package and exclusive rewards during this campaign period. Financing interest benefits or options of insurance subsidy packages are available as well. To purchase a Peugeot model, you can either visit any of Peugeot’s authorised dealerships nationwide or drop by BAASB’s roadshows held across Peninsular Malaysia. Venue and date details of the roadshows are as below:
| 1 Utama Shopping Centre, Selangor | June 1 to 5, 2023 |
| Queensbay Mall, Penang | June 14 to 18, 2023 |
| East Coast Mall, Kuantan | June 21 to 25, 2023 |
| Mid Valley Southkey, Johor Bahru | July 12 to 16, 2023 |
| Queensbay Mall, Penang | July 26 to 30, 2023 |
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Although the Peugeot roadshow will be happening in five sessions across four states, the first Peugeot roadshow will be a joint showcase with Mazda and Kia, which are part of the BAuto distributorship, referred to as the BAuto Vehicle Showcase. This will be happening at 1 Utama’s Oval Concourse from May 31 to June 5, 2023, and will be open to the public from 10:00 AM to 10:00 PM.
Models that will be present at the company’s 1 Utama roadshow are the Peugeot Landtrek, Peugeot e-2008, Mazda MX-30, Mazda CX-3, Kia Sorento, and the Kia EV6. BAuto will be offering exclusive deals, a Bonanza Dip, and instant gifts upon sign-up of any model at the roadshow. In addition to the three brands’ offers, customers who purchase any vehicle under BAuto’s brands are entitled to participate in the Bonanza Dip with RM180,000 total worth of vouchers up for grabs.
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