National carmaker Proton has just announced its sales report for the month of June 2022, which it recorded a total of 14,787 units (domestic and export) registered in June. The figure represents a 51% jump over the previous month, and also helped boost the company’s total sales for the first half of the year to 60,124 units, an increase of 3.9% over the same period in 2021.
Crucially, the June sales figure also represents Proton’s best sales month of the year thus far, which helped the national carmaker retain its second position in the automotive sales table with an estimated market share of 22.6%. Market share for the year however stands at 18.2%, which is a decrease of 5.1% compared to the first six months of last year.
Proton’s sales volume leader this month is, unsurprisingly, the Saga once again, which just received its second mid-cycle update in May. The national carmaker recorded sales of 5,460 units for the Saga last month, which helped the model return to the top of the A-segment sedan class, with its year-to-date volume standing at 23,484 units.
Following closely behind in sales performance last month was the Proton X50, which recorded its best sales month ever with 4,473 units registered. The figure means that the X50 retains its sales lead in not just the B-segment SUV class, but also in the overall SUV market.
The Proton X70, which was updated just last month, also maintained a strong sales performance in June with 2,696 units registered, keeping it on the top of the C-segment SUV leaderboards.
Another segment leader for Proton in the month of June is the Exora in the C-segment MPV class with 513 units registered, while the Persona and Iriz recorded 1,224 and 421 registrations respectively, placing them third and fourth in their market segments.
“June was a busy month for the automotive industry with most brands trying to produce as many cars as possible to satisfy market demand. The announcement that SST incentives would be removed on 1 July also created a surge in bookings as customers rushed to take advantage of the savings offered,” said Proton Deputy CEO, Roslan Abdullah.
He added that the company has received over 150,000 bookings in the first six months of the year, and is working hard to deliver cars as quickly as possible to its customers, especially those who have been waiting since 2021.
“Thankfully, the gradual resolution to our parts shortage issues has not only boosted production but also had a positive effect on the after sales network. As promised, all our 3S/4S outlets now have three months stock of fast-moving parts (FMP) and this is replicated at our parts warehouse. Supply issues for other parts are also being resolved so we are hopeful of delivering a higher level of after sales service to our customers soon,” he added.
While domestic sales for Proton continue to rise, the strongest growth for the company is actually in its export sales, with 636 units recorded in June. The figure brings Proton’s total exports for the first half of 2022 up to 2,722 units, which is an increase of 81.2% over the same period last year, and makes Proton the “top exporting automotive brand in the country”.
Among the 2,722 units, the Proton Saga leads the export sales with 1,602 units sold this year, although the X50 and X70 have also been growing at a rapid rate, with 377 and 100 units registered in June – both representing their best-ever export numbers.
As for individual markets, Pakistan continues to be Proton’s biggest export market with 1,770 units registered in the first half of 2022, representing a growth of 183% compared to the same period last year, followed by Brunei and Bangladesh with 203 and 194 units respectively.
“Proton’s exports is one of the pillars to drive our future growth and is also in line with our promise to the government to help develop Malaysia’s automotive export industry. With the addition of new markets such as South Africa to our portfolio, we target for export volumes to continue on their current growth trajectory and form an even larger portion of our sales in the future,” Roslan Abdullah added.