Chinese automotive giant, Great Wall Motor, has now made its return into the Malaysia market with the establishment of a new subsidiary, which made its debut today under the “GWM” branding. Wholly owned by the Great Wall Motor Co. Ltd, Great Wall Motor Sales Malaysia will carry out “all-round marketing implementation” for GWM’s multiple brands here in the Malaysian market.
The GWM arsenal is made up of six car brands, namely Haval, Wey, Ora, Tank, as well as Great Wall Pickup and Saloon. Focusing primarily on “intelligent and sustainable mobility”, the company is now currently the largest SUV and pickup manufacturer in China, with over 11 million vehicles sold worldwide as of the end of 2021, and more than one million vehicles sold for six consecutive years.
While the company plans to introduce its range of vehicles including “retro fashion cars”, urban and off-road SUVs, as well as pickups in the future here in Malaysia, GWM’s return to the country will largely be headlined by three models for now: the Haval Jolion, H6, as well as the Ora Good Cat EV – the latter also making an appearance at the press conference today.
Exact specifications of the Ora Good Cat for our market is not available just yet, but we don’t expect it to differ too much from the Thai model, with a single electric motor on the front axle making 143 hp and 210 Nm, powered by either a 47.8 kWh or 63.1 kWh battery pack – the latter giving the Good Cat a range of roughly 500 km based on the (slightly optimistic) NEDC/R101 test cycle.
Unique looks aside, the Ora Good Cat EV also comes with a plethora of features, including a full advanced driver assistance suite, smart voice assistant, over-the-air software updates, massage function on the front seats, and even a smartphone app connectivity that allows the driver to remotely control various vehicle functions.
In addition to the new models slated for launch here in Malaysia, GWM also revealed that they will be increasing investment in the country by carrying out localised assembly through cooperation with Go Auto Group.
The company is also currently prioritising the establishment of a “high-quality dealer network”, with after-sales services built around a “strong network layout in core areas”, a 24-hour customer service centre, and a spare parts centre that will be set-up locally to ensure its Malaysian consumers complete peace of mind.