Ferrari has just laid out its bold new strategic plan for the next four years during its Capital Markets Day last night, and there are quite a few things to get excited about. Chiefly, the Italian supercar maker is planning to introduce 15 (yes, fifteen) new models by 2026, including its first-ever fully-electric (EV) model, and the successor to the LaFerrari hypercar.
The first of the 15 models to be announced will be the Purosangue SUV, which is set to make its global debut in September this year. As before, Ferrari is still doing all it can to convince you it’s a “real Ferrari”; the name Purosangue means “thoroughbred” in Italian, and it’ll even come with a new V12 engine underneath its bonnet.
Despite that though, Ferrari says that the Purosangue will only account for a maximum of 20% of its sales throughout its lifecycle, presumably by limiting shipments. That’s a far cry from its chief rival Lamborghini Urus, which just became the brand’s best-selling model of all time. So, as it turns out, Ferrari themselves aren’t too convinced just yet.
Moving onto the EV, the brand’s first fully-electric model will be launched some time in 2025. Information on the model is as good as zero now, but the marque says that it’ll also be a “true Ferrari”, with the entire powertrain – including battery modules – “designed, handcrafted, and assembled in Maranello”, promising “a unique driving experience […] derived from racing solutions”.
A new assembly line built specifically for its electrified vehicles, and by 2026, Ferrari says its product range will be made up of 40% pure internal combustion engine (ICE) cars, with the remaining 60% being a mix of hybrid and full electric, rising to 20% ICE, 40% hybrid, and 40% full electric by 2030.
As for the highly-awaited successor to the LaFerrari halo hypercar, Ferrari says that it’ll feature technologies learned from its racing efforts in Formula 1 and 24 Hours of Le Mans – the latter represented by the upcoming LMH race car – all but confirming that it’ll feature electrification of some sort.
The upcoming flagship hypercar, alongside the Icona line of supercars, will be the brand’s rarest offerings, accounting for less than 5% of total volume. The Special Series meanwhile, consisting of models like the Ferrari 812 Competizione and Competizione Aperta, will make up about 10% of total production.