Isuzu Malaysia has just published its March sales performance report, recording a total of 1,233 registrations of the all-new D-Max pick-up truck, marking the company’s highest monthly sales tally since its inception in 2005.
The new figure represents a significant leap over its previous record of 885 units recorded in December 2014 following the introduction of the 3.0-litre V-Cross variant back then.
The company says the sales figure was buoyed by a generous shipment received to address the backlog of orders, with a ramp up in deliveries from the factory to relieve some of its customers’ wait for their new vehicles.
“As a customer-centric brand where our owners depend on Isuzu vehicles to serve them faithfully, our priority was to hasten supply to meet the increased demand for this highly-popular and versatile pick-up truck, said Isuzu Malaysia Chief Operating Officer, Kenkichi Sogo. “We hope to continue ramping up supplies over the coming months to further reduce the waitlist for our vehicles.”
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In terms of variants sales, the 1.9 Premium Auto was at the top of the leaderboard in March, with 350 units finding their new owners. The flagship X-Terrain variant also saw an increase of sales with 163 deliveries last month, although the Isuzu Malaysia says that supplies for the particular variant are still limited globally.
Isuzu says that a majority of its customers chose the 1.9 Premium Auto variant primarily due to its stylish design, premium interior features, and affordable road tax. As for the X-Terrain, the key highlight there is the segment-leading advanced driver assist features, which even includes adaptive cruise control with stop and go function!
Aside from the sales record, Isuzu Malaysia also welcomed its new Chief Executive Officer Shunsuke Okazoe last month, who will take the helm from Koji Nakamura. Okazoe has been involved in the Isuzu business for the past 26 years, having served in various international postings in Japan, America, India, and Thailand, and has held positions ranging from corporate to sales planning.
Okazoe says that his priority during his stint in Malaysia will be to strengthen the Isuzu network, in an effort to build greater customer satisfaction through improved sales and aftersales services.
“While Isuzu Malaysia is still a relatively young company, our customer base has grown significantly in the past 17 years. Isuzu’s strong brand reputation, dependable product line-up and a strong support network has helped us create a very strong platform for growth. Our immediate aim therefore will be to enhance our support system in tandem with the growing population of Isuzu customers,” said Okazoe.
Isuzu Malaysia currently has 54 authorized dealerships across the country, positioned strategically in populated centres. The company says that it will soon embark on a “network enhancement exercise” to offer customers a more comprehensive experience in a “conducive and comfortable environment”.
