Proton sales drop to 4,453 units in January 2022, cites flood-related production woes

While Proton closed off 2021 on a high, the company’s sales performance for January 2022 can only be characterised as “underwhelming”, with only 4,453 units sold (including export) in the month, representing a 25.3% year-on-year drop.

The national carmaker attributed the sales drop to the shortage of stock to fulfil orders, caused by the knock-on effect of the devastating floods across the country at the end of last year that affected many of its parts vendors’ production facilities, restricting Proton’s production capacity in January.

The effect is most noticeable on the Proton Saga – usually their best-selling product, the national carmaker only managed to deliver 74 units of the A-segment sedan in January 2022.

Proton says the effect was also compounded by the minimal carry-over stock from last year, as they worked to close the gap between supply and market demand. 

RELATED:Proton to import and distribute Smart EVs in Malaysia and Thailand

Among all models, the Proton X50 and X70 were the firsts to resume production, and this was reflected in their January 2022 sales volume – 2,601 units sold for the X50, and 799 for the X70. Despite the modest numbers compared to the previous month, the company says that the figure still helped Proton retain the title of the “number one SUV brand in Malaysia”.

“After a successful end to 2021, January was a very tough month for Proton. Our short supply situation became magnified by the lack of units being produced, creating a severe shortage for our dealers,” said Proton Edar CEO, Roslan Abdullah.

“Thankfully, production for all our models resumed in January, though some required more time than others. We are, however, confident of meeting our targets for 2022 based on market projections as well as our sales and marketing plans for the rest of the year.”

ALSO READ: Proton R3 unveils new range of engine oil and motorsports-inspired merchandise

On the mention of floods, the company says that over 1,200 flood-affected Proton vehicles have been received at its authorised service centres nationwide as of January 2022. These vehicles are then divided into four categories, depending on the severity of the damage suffered, before assessments are made and repairs get underway.

“Proton would like to remind all customers with flood damaged cars to send their vehicles to our network of authorised service centres to enjoy benefits such as free towing and car wash services, as well as discounted parts and labour charges. We are also thankful to the government for the RM1,000 assistance voucher, which has proven to be invaluable for many of our customers,” added Roslan Abdullah. 


Please enter your comment!
Please enter your name here