Proton has unveiled a new range of lubricants and merchandise under its motorsports brand, R3 (which stands for Race, Rally, Research). With the brand now parked under Proton Global Services (PGS), Proton says the launch marks a new direction for R3 to “bring its heritage and products closer to the public” and “reconnect with fans”.
The launch was held today at the Setia Gemilang Auto 4S Centre in Shah Alam, where the outlet was also named the first Premium Merchandise Partner of the new PGS programme.
Fans of the R3 brand who want to deck themselves in R3 gear can choose from a variety of new merchandise clothings, including snapbacks and baseball caps, as well as cotton and dry-fit t-shirts and polo shirts. Prices for these gears range from RM49 to RM60.
As for the lubricants, R3’s range of Premium Genuine Oils is developed together with Petronas, and is offered in both fully- (P1) and semi-synthetic (P2) formulations. Both are formulated with Petronas’ latest Etro 6+ base oil, and are designed to fight excessive heat, promising better performance for modern direct injection turbocharged engines.
They’re rated at SP and SN Plus respectively according to the American Petroleum Institute (API), and is priced at RM208 for the P1 fully-synthetic, and RM158 for the P2 semi-synthetic formulation. However, the company will be offering them at an introductory price of RM178 and RM128 respectively until the 30th of April this year.
“The launch of our new R3 Premium Genuine Oil range and merchandise products is the first step in R3’s rebranding journey,” said Proton Global Services CEO, Lee Yeet Chuan.
“There will be more product launches coming up in the future, including accessories for Proton car owners, which will help us build our connections with R3 fans.”
The new range of Proton R3 engine oil and merchandises is now available at the 20 Premium Merchandise Partner outlets across the nation, including the first at Setia Gemilang Auto, and Proton’s recently revamped Centre of Excellence.