Proton sold 114,708 cars in 2021 – now the best-selling SUV brand in Malaysia

Despite the constant threat of the pandemic, Proton ended 2021 on a high with a total of 14,147 units sold in December, bringing the total sales figure for the year to 114,708 units including exports.

The figure is the highest number that the national carmaker has achieved since 2014, and is the third consecutive year of volume growth for the company. Compared to 2020, the figure also represents a year-on-year growth of 4.5% – which is even particularly noteworthy as the Total Industry Volume (TIV) for Malaysia is estimated to have shrunk by 4.6% this year, to just over 505,000 units.

With the December sales figure now accounted for, Proton’s market share for the whole of 2021 is estimated to stand at 22.7% – a 2% increase over 2020’s numbers.

The key contributor to Proton’s performance in 2021 is once again the Proton Saga, which moved a total of 42,627 units, including some that were shipped as CKD packs and assembled in other countries such as Pakistan.

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However, most of Proton’s other models have also registered positive growth last year, with the main highlight being the X50 which ended the year with a total of 28,774 units sold thanks to the record-breaking 4,310 units delivered in December – making it the best-selling SUV overall in Malaysia.

The X70 meanwhile garnered a total of 16,375 units sold (1,616 in December), while the Proton Persona, Iriz, and Exora sold a total of 16,153, 6,708, and 4,035 units respectively – all of which among the top-three bestsellers within their segments (Exora top for C-segment MPV).

International sales were also a major highlight for Proton in 2021, with a total of 3,018 units exported representing a growth of over 100%, making it the “number one automotive brand for exports last year”, the company said in a statement.

“2021 was tough for the automotive industry as a whole and this is reflected in the reduction in TIV compared to the previous year. From a global chip shortage to a spike in Covid-19 numbers that lead to another lockdown to skyrocketing transport costs, there were many challenges for industry players to overcome,” said Proton Edar Chief Executive Officer, Roslan Abdullah.

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He added that Proton’s sales growth, especially in a year when the market contracted, was the result of the company’s careful planning and juggling of available resources.

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“Regarding export sales, we are equally proud about being the brand with the highest export volume in 2021 as it proves we are gaining traction overseas thanks to the joint efforts of our International Sales division and our foreign partners.

“While increasing shipping costs are a growing concern, our planned activities in 2022 means we expect export sales growth to accelerate in the coming years,” he added.

Aside from sales, the national carmaker was also particularly proud of its new addition to the total of 3S/4S outlets across Malaysia in 2021, now standing at 147 outlets strong (+7), despite the challenges faced in terms of financing and construction works.

Additionally, Proton’s in-house financing arm also became the leading OEM finance company in Malaysia in 2021, and is also the most popular choice for Saga buyers.

“The growth of Proton’s ancillary businesses such as Proton Commerce and the increase in the number of outlets is directly linked to the number of vehicles we sell. As sales have grown, so have our facilities to cater to an increased number of customers.” Roslan Abdulah added.


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