Proton named Official Vehicle brand of 19th Asian Games Hangzhou 2022



Proton has been named one of the Official Vehicle brands of the 19th Asian Games 2022 in Hangzhou, China, as it is under the Geely Auto Group umbrella. Geely is an Official Prestige Partner for the games.

The games, which will take place from the 10th to the 25th of September 2022, is not only seen as an opportunity to support the largest multi-sports event in Asia but a marketing platform for the Proton brand across markets in Asia.

As such, the Proton Saga, Iriz, Persona, Exora, X50, and X70 have been selected as the Official Vehicle of the games held in the Zhejiang province of China.

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In support of this, Proton will also roll out a nationwide awareness campaign for the sporting event to gather support for our local athletes, in line with the 19th Asian Games slogan – Heart to Heart, @Future.

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“The 19th Asian games will be an important platform for Proton and we want to connect people from all walks of life to the excitement of both sports and our cars,” said Proton, Deputy CEO, Roslan Abdullah.

The awareness campaign will kick off with the “Proton Ignite Your Life” contest where customers will stand a chance to win prizes when they register a Saga, Iriz, Persona, Exora, X50, or X70 from the 1st of February to the 31st of July 2022.

The Grand Prize winner will receive an exclusive trip to Hangzhou to watch the games live, as well as vouchers for sporting goods. Stay tuned for the activities via Proton’s Facebook and Instagram pages.

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