BMW Malaysia donates RM100 to food relief efforts for every electrified model funded via BMW Engage

Photo: Refuge for the Refugees

In support of the local food relief efforts for the underprivileged and marginalised communities in Malaysia during the Covid-19 pandemic, BMW Group Financial Services Malaysia has announced their commitment to contribute RM100 towards two local organisations – Refuge for the Refugees, and Empire Project – for every electrified model funded via their BMW Engage platform.

The initiative will run from 1st September to 31st December 2021, and will include the following models: BMW 330e, BMW 530e, BMW 740Le xDrive, BMW X5 xDrive45e, MINI Cooper SE, Mini Cooper SE Countryman.

These contributions will support the Refuge for the Refugees food aid programme that serves upwards of 700 families in the B40, migrant, and refugee communities on a weekly basis, as well as the various food and essential relief efforts conducted by Empire Project throughout the pandemic that serves marginalised Malaysians across the country.

BMW Group Malaysia meanwhile, will support the effort by providing help with logistics and delivery needs.

BMW Group Malaysia and NGOs offer support to B40 families during the pandemic. Learn more here.

Photo: Refuge for the Refugees

BMW Group Financial Services Malaysia Chief of Sales & Marketing, Danielle Maassen said: “In these challenging times, it is imperative that we come together to lend a helping hand wherever we can. Although we are looking at a gradual shift into the next phase of the National Recovery Plan, we want to continue providing support to these exceptional non-profit organisations who work hard to ensure that underprivileged families and individuals in the country do not go hungry.

“We have had the privilege of volunteering our time as an organisation with both Refuge for the Refugees and Empire Project for the last 18 months, and we are humbled to be able to contribute further to their relief efforts,” Maassen added.

Photo: Refuge for the Refugees

Learn more about Refuge for the Refugees at their website ( and Instagram Page (linked here), and Empire Project on their Facebook page here. For more information on the BMW Engage platform, visit their website linked here.


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