Volvo Car Malaysia today announced the arrival of Charles Frump as its new Managing Director, succeeding Nalin Jain, who previously served in the role from 2019 to 2020. Frump will continue Jain’s responsibilities in overseeing the company’s overall operations, and driving the marque’s electrification plans here in Malaysia.

Commenting on his appointment, Charles Frump said, “I am excited to embark on a new chapter of my journey with Volvo in a new market. I see Malaysia as a crossroad of the places I have been in the past, and I look forward to working closely with the local team, individual by individual, to build our strengths.”

Frump brings with him more than 20 years of automotive experience in different markets across Asia, US, and Europe, where he held global, regional, and local roles in a multitude of areas including marketing, sales, customer service, and network management.

His association with Volvo dates back to 2009, where he worked as the Director of Marketing in Volvo Car Japan. Prior to joining Volvo Car Malaysia, Frump was serving as the Managing Director in Volvo Car India since 2019, where he helped accelerate Volvo’s growth in market share and earnings in the country’s luxury car segment.

Volvo Car Malaysia sold 1,950 units last year, the highest figure since the company’s establishment. Learn more here.

Frump’s appointment follows Volvo’s global announcement of becoming a fully electric car company by 2030. He will be taking over the torch in the company’s electrification efforts here in Malaysia from Nalin Jain, who successfully made Volvo the first brand in the country to offer a complete PHEV line-up for all of its models.

Video: Watch our Boss Torque interview episode with Nalin Jain here.

“The future is electric – this is something we firmly believe in. The children of today will be the drivers of tomorrow, and they are going to grow up in an environment where climate change and global warming are the main issues they will face.

“To ensure that they will have a safe and green planet to live in, we aim to consistently reduce the life cycle carbon footprint per car through concrete action, which is why we are moving our entire portfolio of vehicles into electrification. We hope that by doing so, we can also help our customers take active steps in sustainability together,” Frump added.

Frump holds a Master of Business Administration (MBA) degree in International Marketing from UCLA Anderson School of Management, Los Angeles, USA. In his free time, he enjoys taking part in a variety of sports, most notably ice hockey, as well as travelling to a new country every year with his wife.

More information about Volvo Car Malaysia’s new Managing Director, Charles Frump, can be found on his LinkedIn page here.