UMW Toyota Motor, distributor and manufacturer of Toyota vehicles in Malaysia, reported a strong and positive month of sales in April where they sold 9,280 units of Toyota and Lexus vehicles.
The performance in the month of April was heavily influenced by the recently launched Corolla Cross and all-new 4th generation Harrier. The Corolla Cross starts from RM124k while the 4th generation Harrier is only available in one variant, at RM249k.
“The COVID-19 pandemic has resulted in an extremely challenging year for both manufacturers and consumers, but measures put in place by the Government has successfully restored and strengthened consumer purchasing power,” said Deputy Chairman of UMW Toyota Motor, Akio Takeyama.
He also attributed the growth in sales to the timely introduction of numerous new models that have been able to firmly establish new benchmarks in the various vehicle segments with enhanced technological and safety features, styling and driving dynamics.
“The new generation of Toyota vehicles retains all the hallmarks of being reliable, robust, economical, and practical but brings forward new levels of comfort, performance and driving enjoyment that resonates strongly with the evolving requirements of a new generation of consumers,” he added.
Alongside the sales performance announcement, UMWT also announced the opening of a new 2S Sales and Service Centre in Cheras (PDC Automobile), and the opening of two new 3S Sales, Service and Spare Parts Centres by Mutiara Motorsport in Johor Bahru, Johor, and HLT Temerloh in Kemaman, Terengganu.
In conjunction with the Hari Raya Aidilfitri celebrations, keep a lookout for UMWT’s annual Hari Raya Festive Film titled “Umi Pembaris” which will be released this week.