Mercedes-Benz Malaysia goes online – virtual showroom for new and pre-owned vehicles

Following a tough 2020, where almost all semblances of physical interactions have been wiped off the face of the earth, Mercedes-Benz Malaysia is committed to strengthen its online presence, starting with a brand new virtual showroom.

The new virtual showroom is available for both new and certified pre-owned vehicles. Customers can search for stock availability based on the distance to their location, calculate financing options and directly request a quote from their preferred dealer.

Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner said, “2020 placed great demands on us as a society. Despite the challenges, the situation also presented us with an opportunity to be more resilient and agile in this new technology-led environment.

“While the safety and of our customers is our top priority, we explore innovative ways to optimize our offerings. The virtual showroom is an example of our pursuit in continuous digitalisation effort to bring the best experiences for our customers.”

Vice President of Sales and Marketing, Michael Jopp added, “We want to assure our new and existing customers that we are with them throughout their ownership. We have accelerated most of our efforts to combine physical and digital touchpoints for a seamless customer journey.

“From dealerships with luxurious brand presence to digital launches and virtual showroom – it is all now easily accessible from anywhere. This new and improved presence is meant to simplify processes and enhance our brand experience by leveraging data and technology in this era.”

The all-new Mercedes-Benz GLA is the latest addition to the company’s model line-up in Malaysia.

Mercedes-Benz Malaysia dealership Cycle & Carriage last year also introduced their own virtual showroom, which brought the new Mercedes-Benz brand presence online through a 360-degree virtual reality imaging of their flagship showroom at Mutiara Damansara. However, its availability is obviously limited to where Cycle & Carriage has a physical presence.

Customers interested in checking out the Mercedes-Benz Malaysia virtual showroom can do so by visiting the website here.

“We are cautiously optimistic about the auto industry’s recovery in 2021. Geared with our comprehensive customer-centric strategy, we are confident it will be an interesting journey as we innovate new ways we communicate and conduct businesses in the future together with our partners,” commented Dr Weidner.


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