Hyundai Motor Group today introduced the DAL-e, a customer service robot that can independently communicate with people using facial recognition technology.

DAL-e stands for “Drive you, Assist you, Link with you-experience” and is the company’s first step to automated customer service. It’s equipped with artificial intelligence technology for facial recognition as well as an automatic communication system based on a multiple language platforms.  

“The DAL-e is is expected to become a messenger capable of delivering consistent messages to customers in a more intimate and personal way than conventional robots,” said Hyundai, Head of Robotics Lab, Vice President, Dong Jin Hyun.

“With continuous updates and improvements, the DAL-e will provide fresh, pleasant experiences to our valued customers in a contact-free environment. Our objective is to enable the DAL-e to engage in a smooth and entertaining communication with customers and present valuable services to them,” he added.

The 80 kg robot has undergone initial pilot testing at a Hyundai showroom in Seoul, South Korea, and will be deployed for various use that requires everyday interactions with customers at showrooms.

Unlike most working on the showroom floors, the DAL-e has been programmed to be friendly, with “emotive physical features” to better interact with customers. It can also engage in an automated and smooth dialogue with customers while providing information on products and services.

If needed, DAL-e can also move freely to escort customers to a particular area. In fact, if a customer is seen not wearing a fask, DAL-e can also detect it and ask the customer to do so!

When it was undergoing its pilot tests, Hyundai said DAL-e was useful for customers who do not prefer to be assisted by Hyundai staff due to Covid-19 circumstances.


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Pan Eu Jin
Regularly spend countless hours online looking at cars and parts I can't afford to buy. How a car makes you feel behind the wheel should be more important than the brand it represents - unless resale value is your thing.