BMW Malaysia, Safe ‘n Sound and Childline Foundation has kicked off the second phase of the child safety seat subsidy programme for parents in the B40 income group.

The programme will be supported by Shopee as its exclusive e-commerce partner alongside baby and children goods brands KU.KU Duckbill and Otomo, educational toys and games distributor Mideer, food storage sealing solutions provider Ankou and car performance parts and accessories provider Kakimotor.

The subsidy programme was first introduced in December 2019 with Safe ‘n Sound and Childline Foundation where 150 units of infant carrier car seats were made available at a subsidised price of RM100 each. The initiative garnered over 25,000 registrations from parents in the B40 income group.

BMW Group Malaysia, Head of Corporate Communications, Sashi Ambi said, “Our aim with this initiative has always been to make the use of child safety car seats instinctively mandatory; a basic practise as parents to ensure that children are always safe in cars. We are very pleased that these brands have come in to help us to not only advocate the importance of child safety seats but also to make more child safety seats accessible to those in the B40 income group. We hope more partners will continue to join us in taking ownership of this shared responsibility as we move towards collectively affecting change.”

The second phase of the subsidy programme will focus on catering to the remaining registrants from the first phase with a range of child safety seats for newborns to children up to 36 kg.

This includes the snskidz Ace infant carrier car seat (for newborn to 13kg), the snskidz Sport car seat (for newborn to 18kg) and the snskidz Proto (for 2 year-olds to 36kg). All snskidz child safety seats carry the ECE R44-04 certification.

Each of the snskidz child safety seats will be available with a RM50 subsidy, on top of the discounted price from Safe ‘n Sound exclusive for recipients of the subsidy programme.

The snskidz Ace will be available at a subsidised price of RM99 (RRP: RM199), the snskidz Sport at RM169 (RRP: RM269) and snskidz Proto at RM249 (RM349).

In hopes of accelerating the delivery of child safety seats amongst the first 25,000 registrants, BMW Malaysia, Safe ‘n Sound and Childline Foundation are also initiating a public fundraiser on Shopee where the public is welcomed to contribute with no minimum amount. All funds raised will be channeled to Childline Foundation to subsidise as many child safety seats as possible for the remaining registrants.

Recipients of the subsidy programme will receive a unique Shopee voucher worth RM113 which can be applied upon checkout on the site.


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Pan Eu Jin
Regularly spend countless hours online looking at cars and parts I can't afford to buy. How a car makes you feel behind the wheel should be more important than the brand it represents - unless resale value is your thing.