Toyota teams up with McDonald’s in Ken Block-styled drift video for Tomica giveaway



Remember when we shared last week about McDonald’s giving out a die cast Supra by Tomica, with every purchase of the Happy Set in Japan? They’ve launched the campaign with a rather elaborate video featuring two heavyweights from the drift scene.

They’re Nobuteru Taniguchi, the first ever D1 GP champion and multiple D1 GP winner Daigo Saito, in their drift cars based on the new Toyota Supra and while such collaborations are rarely seen, the stunts are rather familiar – if you’re familiar with the Ken Block name.

What was really cool though was how they ended the video; with an “M” initial left behind by burnout marks. It’s a witty short film nonetheless, with Daigo performing donuts around a serving of french fries while Nobu took a more “no-nonsense approach”.

Now if only McDonald’s Malaysia can get off their rear ends and work something out with UMW Toyota Motor. We won’t expect to see such a drift video, we promise. We just want the toy!


GALLERY