BMW Malaysia today kick-started its Joy.Electrified campaign, which includes exclusive deals and offers for BMW’s electrified iPerformance line-up of vehicles. The offer runs for a limited time from now until the 31st March 2020.

First up in the Joy.Electrified campaign is the ‘Unplug & Play’ offers exclusive for the BMW 530e. These include 0.33% financing rates with the BMW Straight Line Financing Solution, as well as rebates of up to RM20,000.

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Additionally, the BMW 530e and other selected iPerformance vehicles will also receive a complimentary one-year BMW Comprehensive Motor Insurance, along with one-year BMW Ultimate Protection Programme.

The first-of-its-kind insurance plan is underwritten by Allianz General Insurance, and covers both the driver and vehicle special relief, scratch and dent, and compassionate floor cover, among others.

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The BMW Comprehensive Motor Insurance also includes complete vehicle replacement in the event of Total Loss or theft within the first 12 months, along with instant claim processing of windscreen damage, as well as waiver of betterment for vehicles up to 10 years.

The campaign also includes the BMW ChargeNow Promo, where new owners of selected BMW electrified vehicles will also receive a free BMW i AC Fast Charging Cable and BMW ChargeNow card – granting access to a network of over 270 ChargEV charging stations.

Additionally, purchase of a BMW 740Le will also net you a complimentary BMW i Wallbox Plus and BMW i AC Fast Charging Cable, as part of the i Wallbox Promo.

All new BMW iPerformance vehicles will be covered by a six-year or 100,000 km hybrid battery warranty for added peace of mind.

The Joy.Electrified campaign will hopefully help BMW Group Malaysia retain its lead in the electrified vehicle segment in Malaysia, where the group topped the ranks last year with a total of 3,148 electrified BMW and MINI vehicles delivered.


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Woon
Believes that a car is more than just numbers and facts, it's about the emotions they convey. Any car can be the right car for someone, but he'll probably pick a hot hatch over anything else.