BMW Group Malaysia reported an overall sales figure of 11,567 units for 2019 – of which, 10,442 units were a result of car sales. 2019 also saw the introduction of 32 new models under the BMW, MINI and BMW Motorrad brands.
The BMW brand delivered 9,300 cars to new owners in Malaysia last year, a 22% drop from 2018’s 12,008 units. Meanwhile, MINI managed to deliver 1,142 (-5%) cars in 2019.
Leading the charge for BMW is the 3 Series, with 2,514 units delivered – among which the all-new BMW 330e M Sport represented more than 1,000 units sold.
Another key contributor to BMW’s performance is the BMW 5 Series, with more than 2,000 units delivered new owners last year.
The BMW X Family of SAVs also made significant headway for the brand in 2019, charting a total delivery of 3,985 units. The X3 leads the pack at 1,354 units, followed by the X1 with 1,331 units, and the X5 xDrive40e at 975 units.
As for MINI, the Countryman was the top performer for the brand with 685 units delivered, contributing to more than half of the total deliveries for MINI in 2019.
At the announcement, BMW Group Malaysia’s Managing Director, Harald Hoelzl, reiterated the group’s focus on e-mobility, with four new electrified vehicles introduced last year.
In 2019, the group delivered 3,148 electrified BMW and MINI vehicles, made up by over 300 units of the BMW 740Le xDrive, over 600 units of the BMW 530e, more than 70 units of the MINI Cooper S E ALL4, as well as over 20 units of the BMW i3s, aside from the BMW 330e and X5 xDrive40e.
Tallying it up, the group has delivered over 17,000 electrified vehicles since 2015 – making it the leading e-mobility provider in the country.
The group also introduced 18 new BMW i Charging Facilities across Malaysia last year. In the past three years, BMW has unveiled over 30 BMW i Charging Facilities.
Harald Hoelzl said at the announcement today, “Against the backdrop of a challenging year for the automotive sector, we are proud to have achieved such success within the electrified segment in Malaysia and across the globe – which reaffirms our optimism for the year ahead.
“We are committed to continue leading the charge for electromobility in Malaysia, especially in light of the upcoming National Automotive Policy announcement that will see electrified vehicles play a prominent role in propelling our automotive sector to greater heights,” he added.
The group’s financial arm, BMW Group Financial Services Malaysia, also achieved a strong business portfolio in 2019, financing more than half of BMW and MINI deliveries last year. 2019 also saw the launch of BMW Group Malaysia’s Easy Drive flexible financing plan.