BMW Malaysia opens doors to refurbished showroom in Alor Star


Lee Motors Autocare, an authorised BMW dealer in Alor Setar, has just launched its newly refurbished showroom to better serve its customers in the northern region.

Operating in the existing 15,000 square feet compound, the refreshed showroom now proudly wears the brand’s latest Corporate Identity complete with Grand Klasse (GKL) sales workstation, BMW Customer Lounge, Isetta Bar and BMW Lifestyle merchandise counter.

From left: Eugene Lee, MD of Lee Motors Autocare & Harald Hoelzl, MD of BMW Group Malaysia

The facility is also a fully equipped 4S centre for the BMW brand and employs over 20 staff members. In addition to that, Lee Motors Autocare will now serve as a BMW Premium Selection dealership for the region. The new showroom is capable of displaying seven new BMW vehicles and six BMW Premium Selection units.

Managing Director of Lee Motors Autocare, Eugene Lee said, “We have over a decade of experience in delivering Sheer Driving Pleasure in the country. We believe and take pride in pushing the BMW brand forward by providing excellent service and an enriching driving experience to our customers. With this newly refurbished space, we aim to exceed all expectations by giving our customers a fresh glimpse into the BMW brand.”

Last year, Lee Motors Autocare achieved a double-digit growth of over 30% compared to the year 2017, with over 200 new deliveries of BMW vehicles.

Harald Hoelzl, Managing Director of BMW Group Malaysia said, “Our network of dealers have contributed to our success of delivering our promise of Sheer Driving Pleasure to customers across the country. To date, we have delivered over 5,000 vehicles, charting more than 6% of growth compared to the same period last year. We look forward to growing from strength to strength with dealers such as Lee Motors Autocare who continuously strives to raise the game to provide top-of-the-line service to our customers.”


Adrian Chia

Adrian Chia

He believes that the perfect remedy to Monday blues is a mixture of 4 wheels, clear roads and a pinch of twisty tarmac. A hot hatch is the icing on the cake.
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