The all-new seventh-generation BMW 3 Series is now pricier than ever in Malaysia due to its fully imported origins. But GC Mah thinks that the BMW 330i M Sport is still very much the most desirable premium sports sedan on the market today.

Dressed in the full M Sport kit, the 330i is powered by a B48 2.0-litre turbocharged four-cylinder pushing out 258 hp and 400 Nm of torque. Drive is transferred to the rear wheels via a smooth shifting ZF 8-speed automatic to allow the 330i to go from 0 to 100 km/h in 5.8 seconds onwards to a top speed of 250 km/h.

While it may lack in the Advanced Driver Assistance and comes with small-ish 18-inch alloys, the 330i M Sport still has some party tricks up its sleeve like the BMW Digital Key, Reverse Assist and the BMW Intelligent Personal Assistant voice command feature.