Back in 2015, Toyota made its Toyota Safety Sense (TSS) available to its production vehicle and just three and a half years later, there are now 10 million vehicles on the road equipped with the advanced driver assistance system.
Toyota Safety Sense was introduced on the belief that safety technology should be easily accessible for all which is why the Corolla model series was the first to receive this package. Now TSS can be found on the compact Yaris all the way up to the top of the line Lexus LC.
To date, approximately 90 per cent of Toyota and Lexus vehicles in the Japanese, United States and European markets are equipped with TSS and this system is now available in a total of 68 countries, including Malaysia.
Toyota Safety Sense operates on three core aspects: Pre-Collision System (PCS), Lane Departure Alert (LDA) and Automatic High Beam (AHB) to help avoid or mitigate damage and/or injury from serious traffic accidents.
According to internal data, rear-end collisions have been reduced by approximately 70 per cent in Japan involving vehicles equipped with TSS. Models with more advanced versions of the TSS (with Intelligent Clearance Sonar) further reduced rear-end collisions by up to 90 per cent.
The second-generation TSS was introduced in January 2018 where improvements have been made in detection performance which can detect pedestrians and/or cyclists during night time. Moving forward, the company is focused on expanding the system’s capabilities to prevent accidents involving moving traffic such as head-on collisions with oncoming traffic at intersections.
Toyota and Lexus also aim to expand the available TSS to around 100 countries and regions, including Asia and Latin America by 2020.