On the business front, a new purpose-built production plant will be built in China alongside a more customer-focussed sales approach that will be certain to set new industry standards.
All of Polestar’s future production will be fully powered by electric. The Polestar 2, a mid-sized Battery-Electric Vehicle (BEV) which will begin production in 2019 and will be the first BEV from Volvo Car Group. Subsequently a larger SUV-styled BEV, the Polestar 3 will be rolled out.
Polestar will also be introducing an entirely new method of car ownership – you don’t own them, you subscribe for them. Polestar’s cars will have to be ordered 100% online through its website or an app where their cars will be offered on a two or three year subscription basis.
The zero-deposit, all-inclusive subscription will also come with pick-up and delivery services and the option to rent different vehicles within the Volvo and Polestar range. With the Phone-As-Key technology, it enables a Polestar owner to share a “virtual key” with a third party.
To allow customers to interact with the brand and its products, Polestar will open a network of Polestar Spaces around the world – allowing customers to physically engage with the brand.