During the launch of the Jetour Dashing today, Jetour Auto Vice President Ke Chuandeng revealed the marque’s plans to make Malaysia its manufacturing and R&D (research and development) hub for the region.
For the former, the Chinese brand – under the Chery umbrella but operating separately in Malaysia – will be investing a total of RM560 million into a new manufacturing facility here, done in partnership with Berjaya Assembly.
“The collaboration embraces intelligent manufacturing principles aligned with Industry 4.0, integrating advanced digital technologies such as artificial intelligence (AI), Internet of Things, and robotics into manufacturing processes to enhance productivity, efficiency, and flexibility,” Jetour Malaysia said in a press release.
“Through this strategic alliance, Jetour has committed to increasing its investment in Malaysia and enhancing localisation efforts, further strengthening its position in the Malaysian automotive landscape.”
According to an image shown during the speech, vehicles manufactured at the plant will be exported to the ASEAN, Oceania, and Middle East regions.
Construction of the new plant is already underway, with operations expected to begin next month. The Jetour Dashing will be the first model assembled at the plant, with the company targeting a product localisation of over 40%.
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In addition to the manufacturing facility, Jetour will also be investing some RM216 million for the set up of a R&D centre here in Malaysia, acting as the R&D hub for the purpose of “[developing] products based on the local requirements for APAC region”.
The new facility will develop products for both right-hand and left-hand drive, with support from Jetour Indonesia, Jetour Thailand, and Jetour Australia. Altogether, the R&D and manufacturing operations in Malaysia will create over 3,200 job opportunities in Malaysia, the company said.
READ MORE: 2025 Jetour Dashing launched in Malaysia – 2 variants, priced from RM110k
