Porsche Asia Pacific has officially broken ground on the Porsche Experience Centre (PEC) in Changi, Singapore — the 11th PEC globally and the first of such in the Southeast Asian region.
Spanning 14 hectares (34.5 acres) near Singapore’s Changi Airport, the centre will feature a two-kilometre handling circuit, a drift circle, and a dedicated drift handling track.
Visitors can also enjoy themed exhibitions, featuring display cars and artifacts from the legendary Porsche Museum archives, immersive racing simulators, and a diverse line-up of restaurants. More notably, it will also house a fully integrated, high-capacity after-sales facility — the first of such for Porsche in Singapore.
Porsche adds that the experience centre will be developed with sustainability in mind — featuring a large fleet of electric vehicles (EVs) and eco-friendly infrastructure, in line with the Singapore Government’s Green Plan 2030.
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Porsche AG Member of the Executive Board for Sales and Marketing, Matthias Becker, said, “The groundbreaking of the Porsche Experience Centre Singapore is not only a proud moment for the entire team at Porsche Asia Pacific, but marks an important milestone for our brand globally, and is a signal of our long-term commitment to Southeast Asia.”
Adding to this, Porsche Asia Pacific Chief Executive Officer, Hannes Ruoff, said, “This new Porsche Experience Centre in Singapore will serve as a regional hub for brand immersion and elevated customer engagement. Through our close collaboration with the Singapore Tourism Board and Changi Airport Group, we aim to create guest experiences that are seamless, memorable, and uniquely Porsche. “
Prior to the ceremony, Porsche AG, Porsche Asia Pacific, and Changi Airport Group also jointly signed a Memorandum of Understanding (MoU) to integrate the upcoming Experience Centre into the broader Changi aviation and tourism precinct. The partnership will build on ongoing collaborations, including the recent opening of Porsche at Jewel – a permanent brand space in Changi Airport’s Jewel mall – to introduce more innovative visitor experiences and other sustainable developments.
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