The Proton e.MAS 7 will be joining the Merdeka parade this year and it will be its first-ever public appearance after being previewed to members of the media on August 2, 2024. In celebration of Malaysia’s 67th independence day, the Proton e.MAS7 will sport a new camouflage wrap which features the colours of our Jalur Gemilang.
If you didn’t know it yet, the Proton e.MAS7 is Proton’s first fully electric car and it is set for an official launch by the end of 2024. It shares the same underpinnings as the Geely Galaxy E5, and it is built on the Geely Global Modular Architecture (GMA) 01 platform. In the upcoming Merdeka parade, the Proton e.MAS7 will join a 25-car lineup from Proton which will include models like the original Proton Saga and the 2025 Proton X70.
Proton Chief Executive Officer, Dr. Li Chunrong said, “While celebrating our past, Proton is also mindful to look ahead into the future of the automotive industry. Hence, we took the decision to include the Proton e.MAS 7 in our parade lineup, though it has not been launched, to allow everyone to get a closer look at the company’s first EV model. As the model is not the final production vehicle, it will be displayed wearing camouflage, but in the National Day spirit, we have chosen colours that represent Malaysia’s flag.”
Dr. Li Chunrong adds, “The e.MAS 7 is not only Proton’s first EV, but it is also the first Proton model developed concurrently with the team at Geely. This allows for much shorter lead times in making RHD versions available and also results in greater efficiencies and sharing of development costs. The ultimate proof of success for this undertaking will be the reception of buyers in Malaysia and our export markets and to ensure a favourable outcome, Proton is leaving no stone unturned in the model’s development, marketing, sales, and after-sales efforts.”
To date, Proton has yet to reveal the full specifications of the Proton e.MAS7 to the public. So far, Proton has only shared information on its battery technology, the Aegis short-blade battery, and the platform that it is built on. More information on the Proton e.MAS 7 will be revealed upon its launch by the end of the year. In the meantime, you can check out the Proton e.MAS 7 at the 2024 Merdeka parade!
