Within the first two months of the year, local carmaker Proton has reported a year-to-date sale figure of 26,484 units, showing a 3% growth from 2023. In February alone, Proton sold 13,602 cars (domestic and export).
With an estimated total industry volume (TIV) of 129,353 units, Proton forecasts its market share at 20.5%, placing it in the second position in the overall national automotive sales ranking. The company also estimates that the year-to-date TIV has grown by 13.8% thanks to the introduction of new EV and petrol models in the country.
Topping Proton’s sales chart in February is the usual suspect, the Proton Saga. This time with 6,212 units sold, making it the second-best-selling A-segment saloon in Malaysia. Following behind the Saga, for the first time, is the newly-launched Proton S70 with 2,314 units sold. This is followed by the Persona with 1,859 units, the X50 with 1,816 units, the Iriz with 543 units, the X70 with 445 units, the X90 with 374 units, and lastly the Exora (which has ceased production) with 39 units.
As for the year-to-date numbers, the Proton Saga leads with 12,341 units sold within the first two months of 2024. It is followed by the X50 with 3,818 units sold, the S70 with 3,756 units sold, the Persona with 3,705 units sold, the Iriz with 1,066 units sold, the X70 with 817 units sold, the X90 with 739 units sold, and the Exora with 242 units sold.
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Proton Deputy CEO, Roslan Abdullah said, “Proton has continued its positive trajectory in the second month of the year with sales underpinned by consistent domestic demand as well as increasing export growth. Therefore, our export markets will be an important area of growth in 2024 and we also have high expectations for the Proton S70 to dominate its segment as deliveries continue to ramp up in the coming months. Having extended our footprint across many countries, we will continue to work diligently to bring Proton models to greater heights in these export markets as we see them as having the potential to grow our sales significantly in the long term.”
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